Flexible B2B eCommerce Platforms are shaping the Manufacturing and Distribution landscape

Editor’s Note

Insights from this edition to keep you informed and ahead.

In today’s B2B world, your platform should be able to handle custom workflows like approvals and pricing rules, scale from 100 to 100,000+ products, and connect easily with systems like your ERP, CRM, or inventory,” says industry leaders.

It should also enable you to run multiple storefronts for different brands or regions, add new features through APIs, and sell across every channel—website, mobile, marketplaces, and more.

A platform that grows with your business is a platform built to last—and with the right technology partner, you can turn that vision into reality.

Featured Whitepaper

Featured asset to deepen your digital commerce knowledge

Trend Watch

Latest trends and tips to boost operational excellence

Digital and data-driven models continue to dominate B2B commerce.

1. Digital-First & Rep-Free Engagement

• 80% of B2B sales interactions will occur in digital channels by 2025, as buyers increasingly rely on online tools for discovery, evaluation and purchase.

• 75% of B2B buyers prefer a rep-free sales experience, spotlighting the urgency for seamless self-service journeys alongside hybrid support.

• Only 17% of the total purchase journey is spent in meetings with sales reps, meaning sellers must maximize limited time through high-value, targeted interactions.

2. Democratized Development & Agility

• By 2025, 80% of low-code/no-code tool users will be outside traditional IT, accelerating innovation by empowering business teams to build and modify applications without deep technical involvement.

3. Emerging Technologies in B2B Commerce

• 20% of B2B sales organizations will employ digital twins of customers by 2027, enhancing personalization and predictive analytics for improved decision-making.

• 15 billion connected products are expected to autonomously purchase services and supplies by 2028, transforming procurement and supply-chain models through IoT-driven automation.

4. Future Themes to 2030

• Digital commerce trends will coalesce around customer-centricity, connectivity, agility and intelligence, guided by AI’s growing role in unifying experiences across channels.

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Platform Pulse

Key updates from top B2B eCommerce platforms globally

1. Virto Commerce recently rolled out Packaged Business Capabilities (PBCs) — modular units for catalog, pricing, and checkout. These can be deployed independently and scaled without touching the core platform.

2. Virto provides Headless & API-First Architecture – Quickly create custom frontends that integrate smoothly with your existing systems.

3. Unified Omnichannel Management – Control your web, mobile, and marketplace sales from one centralized platform.

Success Snapshot

Real-world success stories showcasing innovation & growth impact.

Our Blog

Smart reads on scaling and optimizing your eCommerce platform.

Discover why Virto Commerce integration is the superior choice over traditional platforms. Learn about integration benefits, challenges, and architecture

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